1.  The Image

Steve and Gary have been in the dental industry for over 20 years, and wanted to update their look and attract more local clients. Working directly with dentists, most of their marketing is one on one with the Doctors ordering the pieces Fusion Dental creates.  You will see below some of the iterations we went through for their icon, finding the one that felt just right to the owners of Fusion Dental. I first work in only black and gray so my clients can focus fully on the shapes within the icon and not get distracted by text or colors.

Check em out at Fusion Dental!

2.  The Layout & Colors

 Once the strong icon had been selected, it was quick work for these gentleman to select a font. We wanted something easy to read, that would compliment the icon and not steal the show.

Lastly, for the logo, we discussed a color palette that would be calming (ok blue… the guys both liked blue!) and also had a complimentary color that could be used as an accent.

• branding
• photo direction
• website

3.  The Implementation

For their final branding guide, I created variations of their logo for use in black and white, single color application, reverse, and for print and web.
The icon even makes a nice watermark on the custom photography they had taken of the lab for their site!

This full scale type of project is my very favorite, helping them craft a look and feel for every touchpoint for their clients. They are now having their logo etched on the boxes they deliver the pieces in. It’s fun for me to see how confident they are in their new brand, wanting to put it everywhere! It has breathed new life into their business.