Branding Package: Fusion Dental Lab
1. The Image
Steve and Gary have been in the dental industry for over 20
Check em out at Fusion Dental!
2. The Layout & Colors
Once the strong icon had been selected, it was quick work for these gentleman to select a font. We wanted something easy to read, that would compliment the icon and not steal the show.
Lastly, for the logo, we discussed a color palette that would be calming (ok blue… the guys both liked blue!) and also had a complimentary color that could be used as an accent.
• photo direction
3. The Implementation
For their final branding guide, I created variations of their logo for use in black and white, single color application, reverse, and for print and web.
The icon even makes a nice watermark on the custom photography they had taken of the lab for their site!
I wasn’t the easiest client to work with as I was slow to respond with information you needed from me, but throughout it all you were very professional and patient with me and in the end, we came up with a good result, Thanks!